![]() The more delightful the experience of the application, the more users there are on Google Maps, and so on. The better-the real-time traffic data becomes, the more delightful the experience of the application. This critical mass that Google achieved created a virtuous cycle: the more users there are on Google Maps, the better the real-time traffic data becomes. Through the prevalence of Google’s Android operating system, and the fact that Google Maps came pre-installed on the early versions of the iPhone, Google was able to achieve critical mass with this data, and form a differentiating barrier between itself and other early maps competitors like MapQuest. Google aggregates location-based data collected from individual users of their Google Maps mobile application in order to better inform all Google Maps users of real-time traffic conditions. That’s right, I’m talking about our smart phones. ![]() Have you ever wondered how Google Maps can tell how long it will take to reach your destination in real time? It turns out that over the better part of the last decade, Google has released a steadily increasing army of machines to report on traffic data around the world. No, these machines aren’t drones monitoring our highways. It turns out they don’t even have to pay for these machines to collect the data – we pay for them.
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